Because of the absence of difference between Divinity and His own. (We gain Love through the company of the great.)
Hinduism
Narada Bhakti Sutra, Aphorism 41
Source Nârada, Bhakti-Sûtras (« Nârada Sûtra : An Inquiry into Love »), trad. E. T. Sturdy, 1896, archive.org · Contents